Why we're building this.
Life insurance is one of the largest commission-based industries in the country, and most of the technology powering it looks like it was built in 2009 — clunky CRMs that exist to log a call after the fact, marketplaces selling the same lead to a dozen agencies at once, and zero infrastructure for the operator actually running the business.
We think the operator deserves better. Realtime, exclusive leads. AI that does the soul-crushing follow-up work. A command center that tells you what's actually happening on your floor — before payroll runs.
Who we are.
GetFractal is a GridTheory company. GridTheory builds category-defining products for high-stakes commercial industries — starting with life insurance, the first vertical where we believe an AI-native operating platform can change the unit economics of an entire category.
What we believe.
- Exclusivity beats volume. A handful of high-intent leads close more business than a thousand recycled names.
- AI works the phones.Reps close, AI sets. That's the only division of labor that scales.
- Operators are the customer. Most CRMs are built for individual reps. We build for the person who signs the carrier check.
- Premium feels different.If the product looks cheap, your floor will treat it like overhead. Software you run an agency on should feel like the agency you're trying to build.